TL;DR Users expect tailored experiences and instant results. (Chat Bots can help with this). Site Speed is a Huge Deal. Ad Fraud is Still a Big Problem. And you can still send actual paper mail! For the past few years I’ve been attending Internet marketing conferences and writing my online advertising update based on some […]
Internet Marketing in 2019: “AI”, Ad Fraud, Site Speed and Retro-Marketing Read More »
TL;DR Click traffic quality from mobile devices is better than ever. Videos ads are highly effective when done right. AI chat bots are ramping up. Last year I discussed the challenges and trends facing online advertisers for 2017. A lot of that still applies. Social media advertising is steadily improving and in many cases much,
Online Advertising in 2018: Mobile Traffic, Video Ads and AI Chat Bots! Read More »
Here’s the short version: Social is good, if you’re careful. Mobile is much better than it was, if you’re careful. Viral “news” sites have ruined the internet. Big names are no guarantee of good traffic. Once upon a time, there was a golden age of online advertising. People were shopping online, but the big brands
Online Advertising in 2017: Social is good. Mobile is good. Viral News Sucks. Read More »
